The result is (not) everything.

So often do we get to here that the only thing that matters to the client is the result. 

Let me show you why I believe that’s not a contemporary or sustainable way to think and work (at least not in my field – design). 
And how we can, by staying a little bit longer and more focused in an interative and collaborative process, achieve unexpected solutions and elevate our work.

The result is what we’re left with….the “thing”, be it a new identity, a brand interior or an exhibition scenography. Of course we should deliver on that. That’s what we’re here for. Ideally better than expected. 

AND. 

At the same time, how the process is facilitated, the level of openness, sharing and interactivity, affects not only how the result ends up, but also how it can be received, understood, used and related to (by everyone in the organisation and then shared to your audience), and least but not last, how durable it will be and how it can be built on in a continuous development. 

A really great process:

+ Dares to dive deep into the real problems, needs and opportunities. 

+ Actually finds the right questions to answer (a well made result from asking the wrong or very shallow questions seldom leads you very far). 

+ Invites to and makes collaboration easier (and dare I promise: much more fun!)

+ is crucial for making environmental, economical and social sustainability choices

Set the table for collaboration.

This image shows the “set table” I and Catrin Vagnemark, Founder of BVD, created for the start workshop when I was commissioned to create a new visual identity for Stiftelsen Svenskt Färgcentrum (Swedish Colour Centre), where we’re both members of the board. Who doesn’t feel more inspired starting a process and collaboration like that? 

A collaborative approach when designing for all senses.

When the visitor came to the opening night of Sensory Richness exhibition at Dahl Agenturer, they were treated with something for all their senses. The material boards had inspiring, tactile materials in different colour palettes, images to lead them to the source of the idea. They could taste different apetizers and snacks that belonged to each theme. In the background you could here the playlist specially created for the evening. Working so coherently and manifest a concept in so many layers, in one coherent experience – quite natural, right? But quite rare. Why? Well, because it really calls for an open, sharing process, where we can toghether understand and then build on an idea. That’s designing ONENESS to me. How can we get better and better at this? How can we even design the project briefs, so that it doesn’t reject the creative power of openness, collaboration and not predecided results, instead results that are fuller answers to real questions. 

Plan the process well, but have an open mind about what the result will be.

This is from just the other day, when me and Marcia experimented with ways of using an ochre pigment she had collected from Zimbabwe, where she grew up. In just two hours we managed to produce a whole table (and by that I mean our large scale studio table) of material/paint samples. So a good process might take some time but it can make you really productive and set a project off on really good terms and a confident and joyful spirit. Another – very important thing – is when you work hands on, sharing ideas, thoughts and anchoring them with visuals and real things, you find things and can take steps in unexpected directions. full of insights, curiosity and determination. And then another one, and another one. Steps you simply cannot sit at you desk and “figure out”. 

Sharing the tools on how to visualise dreams and manifest ideas.

This is me and Anna Vogel getting together sharing how we use Vision Boards, Moodboards and just visual manifestation in general to make the abstract physical, ideas tangible and sharable. To share this, and combine our skills as Designer (me) and Business Coach (Anna) we created Dream Lab, to share these tools and see Dreams become reality in a safe space. The course is Feb 17th—18th and you can book one of the few spots left here (course is in Swedish).

Experiment, test and iterate.

Here’s some colour samples for our product launch for our textile screens at Dahl Agenturer during Stockholm Design Week Feb 6th–12th. There really isn’t such a thing as a completely finished design, we should always have an iterative approach to everything we do. It can always be better, we gain insights, new perspectives, problem solve and new ideas for various features that brings value.

The screens will from now on be called SEQUENCE textile screens.

Though you can choose between four patterns and a standard colour scheme, what we really love is to create completely project bespoke design. So bring us your project moodboards, material boards, layouts and colour schemes and we create it with you!

If you want to come to the Artist Talk on lunchtime Thursday the 9th, where I present this project and product possibilities, you can book it here. There you can also sign up for the cocktail event on Tuesday 7th.

Hope to see you there!

Entière LAB was set up as a resource for creativity – to explore, experiment, and share.

I set up Entière LAB to really dive deep into the process. HOW can we work, to create with more insight, inspiration, creativity and really use our unique skills as designers? As far as result goes, I’ve actually made the process the star here, and in exhibitions, installations and events showcased the process, not the finished result, or rather as the result. For the Love of Pine and Sensory Richness. And this is now also an abundant platform for creating more finished objects, spaces and experiences from. Continuously. 

I look forward to start new projects and set up a process where unique ideas can arise and people can feel inspired to share and take part – so that the result will be something we co-created.

I also love to share tools and insights about a collaborative design methods, design thinking and hands-on tests, moodboards and material boards. How we can invite a more holistic approach, transcend disciplines and inspire all senses. Book a talk for your next event or workshop for your team to boost creativity! Send me a request e-mail and we’ll plan something suitable!

And right! have you seen the recurring theme? It’s not just me. It’s always a collaboration – with other creatives, with the client, the project team. While I also need time on my own to be creative, let things simmer and experiment, working together in an open and inspiring process is so valuable, and hold such power. Let’s work together to create spaces that lifts the human experience in a more holistic way! 

In Pursuit of Beautiful Concepts!