To visualize is to make ideas real and dreams come true.

What do you envision for yourself for 2023?

What ideas, dreams and inspiring thoughts have you been carying around with you, without taking active steps to make any of it come true?

What do you want to shift, so that dreams get tangible, ideas clear, convincing and shareable?

I absolutely love creating new design concepts, and being part of seeing ideas and brands come to life. I’ve been working as a designer for almost twenty years, and I’ve been a part of creating and designing new brands, developing product ideas, creating and co-created exhibition design telling inspiring and important stories in a way that transcends the written words.

I am telling stories, and shaping brand experiences with colour, shape and material choices. With a physical language that speaks to all senses. I’ve seen so many things shifting when stop talking about ideas and starting envisioning them, giving them a physical presence.

Tools are many and the process is partly intuitive and partly highly strategic. I’ve tried and used so many methods, filling up a full toolbox of powerful actions to transform and make things real. You know, you might only have seen the result, but trust me, it always started with a very soft little voice, with fragments and there’s always stages of doubt.

To be able to fully grasp, develop and communicate an idea (whether it’s a product idea, innovation, a brand, a service, or a starting point for a space etc), a so called ‘Moodboard’ or a ‘Vision Board’ are tools to get you right on track, gain purpose and momentum. With that you can invite collaboration, intrigue with your idea. You can use it to create a brand identity. I use tools like these in all my projects, I teach them to my students as a design teacher, and I love to now have found a way to share them with you.

Because 2023 is the year you turn your dreams into reality, right?

I created Dream Lab together with Anna Vogel, who is a coach and mentor, and also a creative. That’s also one of the reasons I started to work with her for my own business. Now we’re working together, putting our methods and perspective together into a 2-day course or should I say ‘Immersion’, to share our knowledge with creative women whose ideas deserve to see the light of day. We will guide you through the tools, and you will use them to visualize and empower your dreams.

This course will be held in Swedish, but get in touch if you’d like to see it in English too, as a full course or a shorter talk/workshop. Join us for Dream Lab Feb 17–18 next year!

Sign up here (Early Bird offer until end of this year). Just reach out asking me anything if you’re curious.

Let’s envision the world the way we’d like to see it and be part of it.

With Love,

Charlotte