A new visual identity that enabled this popular digital community to align fully with it’s values.
Client: Digital female community Heja Livet
Team: Charlotte Ryberg (design strategy and creative direction, visual identity, digital design for webb and SoMe.), Lydia Kellam (digital strategy)
Heja Livet is a digital community for anyone who identifies themselves as a woman. A forum for sisterhood, force for positive change and a place to be open about important, but often not talked about subject, Heja Livet was a fast growin platform (with then 130’ members of fb alone), in need for a visual identity that better represented what Heja Livet had become.
We created a new visual identity and graphic design and digital strategy for the new webb and SoMe on various platforms.
The term Creating Womanhood was often used, and we let it be defined as a clear and bold visual statement through design.Here on top of a SoMe photo.
The new logo combined with the tagline.
Dynamic and impactful webb design hejalivet.com.
