The Anticipation Sessions

The Anticipation Sessions™ with ENTIÈRE is a co-creative identity design process for conscious and creative brands, offering creative direction to align purpose with aesthetics.

The Anticipation Sessions™

  1. DIVE IN

  2. NURTURE YOUR FOUNDATION

  3. DISTILL TO DISTINCT

The essential first step

Curated Brand Identity for conscious and creative brands

The Anticipation Sessions™ is our signature 3-step method, where we – in a very focused timeframe – lay the foundation for new brand worlds. We explore all that you are, have and aim towards. We nurture that foundation. Then we distill it into a distinct and refined concept. After this first essential co-creative step – you will have conceptual clarity, and Creative Direction to focus only on what matters when we together bring it to life, and create the finalized brand identity design. Let’s start working on your CURATED BRAND IDENTITY and co-create this first essential step.

What It Offers

  • Collaborative Discovery: Engage in a deep-dive to explore your brand’s essence, values, and aspirations.

  • Refinement and Clarification: Uncover and articulate your brand story through iterative, sensory exploration.

  • Tangible Outcomes: Receive Creative Direction in THE CURATED BRAND IDENTITY CONCEPT™ and PLAYBOOK™, in a BOX with a selection of material- and colour samples, sensory elements and items to embody the concept.

  • Advice on what to focus on when building out the identity, purposefully creating only what’s valuable for you.

Ideal For

Independent, creative brands, such as boutique hotels, artisanal product lines, or regenerative design studios, that seek authenticity, depth, and a premium yet personal aesthetic without the overhead of large-scale branding efforts.

This is a behind the scene version of how we created the brand images for ENTIÈRE. The photographer on the ladder is my long time collaborator and friend Ea. If you build your brand identity with us, you will probably meet him at some point.

Align your purpose with authentic aesthetics

An alternative approach for conscious and creative brands.

In uncertain times, people seek what feels real. Brands rooted in purpose, clarity, and care. As an independent, purpose-driven brand, you likely value things differently than the mainstream. You may not have the biggest budgets, but you’re still making a difference. That means working smarter, more focused, and cutting what’s unnecessary.

You’re passionate about what you’re creating, but translating that into a clear and cohesive identity, one that feels elevated, authentic, and emotionally resonant, can be challenging, especially when your path isn’t conventional.

The Anticipation Sessions are here to support that. A focused, collaborative journey to unfolding your purpose, layer by layer, shaping a brand that’s not just attractive, but deeply aligned with what you intentionally want to share with the world.

A co-creative first and essential step where we engage in your insights, character, dreams and values in a facilitated process. We make authentic identities that you can stand proudly behind, that supports your work, otherwise it’s just beautiful aesthetics.

Whether you're launching a natural wine bar, opening a conscious boutique hotel, or putting together the new theme for your next exhibition – your identity needs to reflect your purpose and connect authentically and coherently, in a sensory way, from print and product to digital and spatial experiences.

D

A space for kinship

Independent brands – shaping the future

Whether you're launching a natural wine bar, opening a conscious boutique hotel, creating a bespoke perfume atelier, growing a regenerative architecture practice, or putting together a new theme for your next exhibition – your identity needs to reflect your purpose and connect authentically and coherently, in a sensory way, from print and product to digital and spatial experiences.

The Anticipation Sessions are for conscious and creative brands ready to show up with intention, align purpose with elevated aesthetics, and create deeper connections with your ideal clients. Working with us is not only about making refined aesthetic choices, it’s informing strategic brand decisions and the generation of new ideas. I work close and often long-term with my clients, get invested in the success of your business, acting as your trusted creative partner.

Isn’t it time to become the brand you’re here to be, to create something that’s authentically you, to focus on what truly matters and dedicate everything to that – to actively take part in shaping the future, show up with confidence – and make you and your team feel true anticipation for what’s next.

This is Ola Gejde, one of the three founders of the natural material care brand Act of Caring. As their strategic and creative partner, we are shaping their elevated and refined brand identity (from packaging to retail and exhibition furniture).

1. Dive In
2. Nurture Your Foundation
3. Distill to Distinct

D

Ceci n’est pas…

Not your ordinary workshop…

This is a guided, immersive deep-dive into your brand world, where explore what’s already there — the essence, values, and untapped potential in a co-creative, guided and sensory rich process — 3 sessions in 3 weeks – and distill it into a clear, distinctive brand identity concept.

Whether you’re a new client stepping into brand identity work for the first time, or a long-term partner exploring a new direction, this is the essential first step in our co-creative journey.

Instead of stressful brainstorming we facilitate inquiring och listening conversations, really diving into your brand values and what you want to create. Instead just talking over each other’s heads while getting nowhere, we help you connect on a deeper level by posing the right questions, as well as bringing forward the support of tangible materials, colours and inspiration/references. Instead of generic moodboards to sensory-rich, tangible material boards. Maybe we add that certain song resonating with your character, or a scent evoking something, another layer of the story.

We suggest at least one in-person session, if possible.

Invited to redesign the Stockholm office interior for award-winning identity design agency BVD, explore the team’s work style and strong sense of client hospitality. Inspired by this, we created a minimalistic but warm and inviting “spatial portfolio” reflecting both their functional needs and brand personality.

The co-creative method

The Anticipation Sessions – the 3 steps

You might feel lost in translation now, but you’re just 3 steps from brand clarity and an authentic and elevated, sensory-rich identity foundation, empowered with creative direction and energetically with an emerging anticipation to create what’s next.

STEP 1. DIVE IN

  1. A reflective inquiery through a set of explorative questions.

  2. Audit of context, existing identity (if there is one) and your preferred position.

  3. Setting a clear intention with key objectives

STEP 2. NURTURE YOUR FOUNDATION

  1. Setting the scene for exploration

  2. Exploring, unfolding layer by layer

  3. Determine what’s essential

STEP 3. DISTILL TO DISTINCT

  1. Visualization & Storytelling of your bespoke brand identity concept.

  2. Creative direction, your roadmap for the next step.

  3. Delivered with a curated choice of physical material and objects.  

The Anticipation Sessions™ is where we – in a very focused timeframe – lay the foundation for new brand worlds. So what are the deliverables?

The Anticipation Sessions™ – a co-creative deep-dive to align purpose with authentic and elevated aesthetics

The Deliverables

What you will get

1x high quality WORKBOOK with reflective inquiries.
1x physical and interactive co-creative WORKSHOP SESSION.
2x 1-1 digital STRATEGIC ADVICE SESSION offering Creative Direction on how to build out your next step, manifest the concept into a sensory-rich and interdisciplinary brand identity, with a laser sharp focus on what matters, enabling you to create slim-lined briefs.


Physical Design Deliverables:

THE CURATED BRAND IDENTITY™ Workbook – The tool for inquiries
THE CURATED BRAND IDENTITY™ Concept+Playbook – Creative Direction and roadmap

THE CURATED BRAND IDENTITY™ Concept Box
Delivered with a selection of material- and colour samples + brand significant items in a high quality, bespoke archival box.
 

This is a focused deep-dive for conscious and creative brands, aligning purpose with authentic, elevated aesthetics. It will be an immersive beginning of your brand journey, sensory rich, earth-friendly, interdisciplinary and collaborative. Let’s dive in.

Your creative partner

Meet Charlotte, Creative Director & Founder

With over 20 years in design, Charlotte moves fluidly between disciplines. From spatial storytelling and exhibition design to brand identity and sensory-rich objects. Her eclectic path, spanning museums, brand identities, and design education, has shaped a curatorial approach where strategy meets tangible, immersive expression.

The Anticipation Sessions™ are her invitation to conscious, creative brands: a focused collaboration to distill clarity, depth, and cohesion into identities that feel both authentic and alive.

In Pursuit of Beautiful Concepts.

Charlotte

The Sea, “havet” is at the core of my identity as a creative, it’s that perfect symbol for a sense of whole, how ideas intersect, and people and perspectives meet.

Kind words from clients

“One of the most amazing projects I’ve collaborated on and grateful for this!” (about the Interieur Awarded conceptual restaurant Gone Fishing!)
Joost Vanhecke, Design Manager (Project Manager Biennale Interieur)

“Charlotte is a creative force with an exceptional ability to see connections, structures, and patterns beyond the ordinary. With both drive and a unique blend of emotional and rational thinking, Charlotte is a tremendous asset to the creative outcome—as well as a truly valuable sparring partner in conversations around branding, strategy, and the functional use of the final product.”
Malin Månsson, Sales Leader IKEA Museum, IKEA Hotell

“Working with Charlotte means gaining access to—and connection with—deep expertise, creative vision, and a well-grounded, pedagogical approach that ensures the final result is not only solid and relevant but truly contributes to success. Charlotte is an expert in multidimensional communication and conceptual storytelling.”
Karolina Pehrsson, Brand Strategy, Gävle Kommun, (then Gästrike Återvinnare)

“Charlotte has carefully and with great sensitivity developed a visual identity and detailed design that truly aligns with the narrative and scenography. The materials and colors conveyed exactly the feeling we wanted to express. Charlotte is highly professional, dedicated, and attentive. Through her design, she has highlighted the exhibition’s tone and theme in an excellent way.”
Tina Landgren, Uppsala Slottshistoriska (then Etnografiska museet, Stockholm)

“It has been a pleasure working with Charlotte, who approached the task with a deep understanding of how important it is that our exhibitions blend seamlessly into the museum. All to ensure they do not interfere with the visitor’s first impression of the ship. The construction has been given a solid and robust expression, reflecting the ship’s own structure. Charlotte has been attentive and responsive to the ideas and requests from the project group. The end result became, as I like to call it, ‘worthy of the Vasa.’ So beautiful!”
Siri Beer Boman, Project Manager Vasamuseet/SMTM

The Anticipation Sessions for Curated Identity Design

The Anticipation Sessions for Curated Identity Design

Bonjour, Entière Amis!

I created The Anticipation Sessions for conscious and creative brands, museums and cultural institutions. Limited sessions available. The cost depends on if you’re a small business owner, or a creative team from established institutions.

“The idea for The Anticipation Sessions grew out of my Sunday ritual of writing The Anticipation Letters, where I share what inspires me and open up to the holistic philosophy behind my work, all in the spirit of cultivating a sense of anticipation and lust to create what you wish to see int the world.

I wanted to combine my 20+ years of experience as a Designer/Creative Director with my passion for workshop and design thinking facilitatation and teaching, to support and connect a community of conscious, creative brands, sharing insights, elevating one another in a purposeful community.”

Subscribe to The Anticipation Letters to get it in your inbox every Sunday morning.